Via ArchDaily, by Emmett McNamara, of the Edinburgh College of Art
The project is an exercise in re-use as emphasis was placed on developing a new function for an abundant waste material. McNamara gathered over 7,000 tapes from charity shops, friends, and tape dealers in the local vicinity to construct the structure.
For McNamara, selecting the tapes as the waste product also has an emotional value. ”I wanted to build something that evoked emotional memory attachment in conjunction with the practical re use of an abundant waste material. Tapes have a special place in a lot of peoples hearts. I remember making mix tapes for girls I liked. The first album I bought was a tape. When someone sees a tape they perceive it in these terms. The associated cognitive imagery is part of a deeper emotional part of us.”