From VigilantCitizen:
Jay-Z’s “On to the Next One” has many people wondering what’s the meaning behind the creepy images. The best way to understand the imagery is to understand the occult context in which they are used. This article takes a look at the occult meaning of the symbols found in this video in relation to Jay-Z’s affinities with secret societies.
And, from Jay-Z’s “Run This Town” and the Occult Connections:
Before we get into the video, a couple of things need to be explained in order to understand Jay-Z’s mindset and where he gets his ideas from. The symbols that will be discussed in this article can’t be coincidences or a collection of random items. Jay-Z draws his inspiration from specific sources and associates with like-minded people (director Anthony Mandler) to integrate those ideas. A telling example can be found in the second trailer video for “Run This Town”. We see Jay-Z explaining the concept of the video while wearing a black hoodie bearing the saying “Do What Thou Wilt”.
Guess Rihanna can’t make this clearer for you.
Rihanna’s lyrics are announcing an imminent change that might terrify or enrage some people (“hear the screams from everywhere“). The torches hint to a new spiritual and philosophical era where Lucifer is king. She is “addicted to the thrill” of being on the dark side and she knows that dealing with it is a “dangerous love affair“. But regardless of all of this, it all comes down to control, hence “Only thing that’s on my mind is who gon run this town tonight“.
The entire VigilatCitizen article is as culturally analytical as it is meticulously investigative; truly incredible work. Read it here.
